The Hearth & Hand With Magnolia New Fall Arrivals Are Anything but Kitschy

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Some fall decor can feel so ... kitschy. After all, we can only use so many turkey and pumpkin accents — especially since our style skews more modern than traditional. So were thrilled to see that the newest additions to Target's Hearth & Hand with Magnolia line have that warm, neutral modern-farmhouse style that we all know and love the Gaines family for.

Rather than go overboard with in-your-face fall and winter themes, Joanna and team have focused the collection on natural woods, earthenware serving pieces and kitchen storage, and hues of gray and off-white with pops of hunter green and mustard. (The new products also lean heavily toward entertaining, but with Thanksgiving and Christmas right around the corner, we're not mad at it!)

Check out some of our favorites:

1. Wood Appetizer Plates (set of four), $22.99

2. Gold Kitchen Towel (set of two), $9.99

3. Butter Server, $12.99

4. Yorktown Blue Plaid Floor Pillow, $49.99

5. Planter Stand (set of two), $24.99

6. Rattan Decorative Tray, $9.99

7. Beverage Pitcher, $19.99

8. Orange Amber Reed Diffuser, $19.99

9. Decorative Pinecone Bookend, $34.99

10. Presentation Chalkboard, $79.99


Laura is a New York City-based freelance writer who writes about travel, food, and design. Her work has appeared in Architectural Digest, Bon Appétit, GQ, Condé Nast Traveler, and more. She's a sucker for a good curbside furniture find.

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