Design duo Cortney and Robert Novogratz and their seven children — of HGTV and Bravo fame — have moved from New York City to a 1920s castle in the hills of Los Angeles. So hosting a pop-up at California's iconic clothing and accessories retailer Fred Segal is more than a natural fit. Plus, they've done it before.
"We were lucky enough to design a store within Fred Segal six years ago at the Santa Monica location," Robert told Hunker. "Recently, the president of Fred Segal, John Frierson, asked us to create an experiential pop-up in the new Fred Segal on Sunset Boulevard. We jumped at the opportunity."
The family will be selling its most popular home accessories, furniture, art, rugs, books, and collectibles at the pop-up, which runs through July 6. But if you're not in L.A., worry not: some of the pieces are available online, too.
Prices at the pop-up range from $15 to $50,000. Personal pieces include a prototype of a Tom Dixon Extruded chair, a giant Hollywood sign they purchased in Palm Springs, and original art from their collection (check out that Lil Wayne painting!).
"We wanted the space to feel like it was our home, and using personal objects felt right," Cortney told Hunker of including pieces from the family's personal collection. "We also love to sell things from our collection so we can continue to evolve our collection."
Check out some of the Novogratz pop-up pieces that are available online, too, below.
The Novogratz pop-up at Fred Segal runs until July 6. 8500 Sunset Blvd, West Hollywood, CA 90069.