Today's Practically a National Holiday Because Target Has Announced a New Home Brand

target
credit: Target

Target is looking to make your Instagram fire. Thanks, Target.

What we mean is that the retailer's sleek new home brand Made By Design is effortlessly photogenic in its simple elegance. You're going to have to wait until June 23 for its launch, but in the meantime, we've got the details (and photos) below.

pots
credit: Target
The Made By Design cookware pays great attention to detail: Think "pour spouts, lids with built-in strainers, and easy-grip, silicone-covered handles that stay comfortably cool."

Made By Design consists of over 750 affordable pieces for the entire home, ranging from cookware to towels. Now, Target has a lot of home brands for specific tastes: boho-chic Opalhouse, modern-farmhouse Hearth and Hand with Magnolia ... you get the idea. But after extensive guest research, it's been found that Target customers are missing quality, affordable, everyday items that are simple. So, enter Made By Design.

plates
credit: Target
The glass plates and bowls start at only $2 and are super durable.

Made By Design's products have a one-year guarantee return policy (nice) and most items cost less than $30.

towels
credit: Target
Made By Design's towels have "a little hanging loop to keep them from falling to the floor."

A lookbook is launching later this week, so be sure to check back for more.