We're Head-Over-Heels for Target's Eclectic New Home Brand

opalhouse
credit: Target

Between Project 62 and Hearth & Hand with Magnolia, we already can't get enough of Target's home offerings. So today's announcement of a new, in-house home brand is music to our ears. The brand is called Opalhouse, and its look is well-traveled and eclectic. Target's design team even literally traveled the world to Aix-en-Provence, Lisbon, Paris, and Mallorca to gather inspiration for it.

target home
credit: Target
"Our design team saw that bird on a street in Lisbon and the flowers near a market in Paris, and then painted that print while riding on a train to their next destination," Target's blog post says of the pictured wallpaper. "A little inspiration coupled with a little watercolor, and voila! Wallpaper!"

Opalhouse will be available starting April 8. It offers more than 1,300 pieces, with most coming in under $30.

bedding
credit: Target

The pieces are colorful, with optimistic prints, and lots of texture. The collection spans bedding, bath, décor, tabletop, and furniture.

bathroom
credit: Target

So why did Target go with an eclectic theme, you may ask? It's a look that their other in-home brands have yet to tap into. It rounds out their design portfolio nicely, offering something for everyone.

lamp
credit: Target

So if you ask us, April 8 can't come soon enough!


Carolin Lehmann

Carolin Lehmann

Carolin Lehmann is an Associate Editor at Hunker. She's a graduate of the Missouri School of Journalism and has previously written for HuffPost, Seventeen magazine, and a variety of local news outlets. As a studio apartment dweller, she's always on the lookout for new ways to decorate a rental on a budget.