We're Head-Over-Heels for Target's Eclectic New Home Brand

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Between Project 62 and Hearth & Hand with Magnolia, we already can't get enough of Target's home offerings. So today's announcement of a new, in-house home brand is music to our ears. The brand is called Opalhouse, and its look is well-traveled and eclectic. Target's design team even literally traveled the world to Aix-en-Provence, Lisbon, Paris, and Mallorca to gather inspiration for it.

"Our design team saw that bird on a street in Lisbon and the flowers near a market in Paris, and then painted that print while riding on a train to their next destination," Target's blog post says of the pictured wallpaper. "A little inspiration coupled with a little watercolor, and voila! Wallpaper!"

Opalhouse will be available starting April 8. It offers more than 1,300 pieces, with most coming in under $30.

The pieces are colorful, with optimistic prints, and lots of texture. The collection spans bedding, bath, décor, tabletop, and furniture.

So why did Target go with an eclectic theme, you may ask? It's a look that their other in-home brands have yet to tap into. It rounds out their design portfolio nicely, offering something for everyone.

So if you ask us, April 8 can't come soon enough!


Carolin Lehmann is an Associate Editor at Hunker. She's a graduate of the Missouri School of Journalism and has previously written for HuffPost, Seventeen magazine, and a variety of local news outlets. As a studio apartment dweller, she's always on the lookout for new ways to decorate a rental on a budget.

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