Mattress companies have been popping up like daisies lately, have they not? It seems like just yesterday that Williams-Sonoma company West Elm adopted the mattress startup Leesa into their lineup. But now Williams-Sonoma has decided to keep it in the family by creating their own specialty sleep brand, Robin.
What is Robin? The brand's sleep system includes a spring mattress set and a SleepScore sleep improvement monitor. The monitor measures the quality and quantity of your sleep from your nightstand. It works with an app to deliver your daily sleep score plus personalized tips on how to improve the quality of your sleep. Very high tech.
The mattress starts at $519 for a twin, which is right in the same price range as competitors Casper and Leesa. This does not include the optional sleep monitor, which costs an additional $149. Robin will be sold in select Pottery Barn, Pottery Barn Kids, PBteen, West Elm, and Williams-Sonoma Home stores, as well as online. But this begs the question: Will Leesa be discontinued from West Elm stores? As of now, Leesa mattresses are still sold on the site, but only time will tell if Robin takes over.