Pantone's New Color of the Year 2018 Is the Last You'd Expect

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Color us shocked! The 2018 Pantone Color of the Year is Ultra Violet. Yes, purple. Not even the paint companies could predict this one.

All jokes aside, Pantone has put some deep thought into their color of the year, per usual.

"A dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future," they say.

According to Pantone, the pick was inspired by the night sky. Purple is a departure from last year's Greenery, but not completely out of the blue. Radiant Orchid, another shade of purple, was the Color of the Year just in 2014.

Pantone also recognizes the color's past pop culture impact.

"Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of Western pop culture as personal expressions of individuality," according to Pantone. "Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."

Ready to incorporate this bold shade into your home? Don't worry, we got you:

Wayfair Ultra Modern Plush Velvet Living Room Sofa, $529.99

Linum Home Textiles 'Lucky' Turkish Pestemal Towel, $34

Nouvel Studio Orion Small Bowl, $30

Puerto Stool - Counter or Bar Height, $450

Vitreluxe Tall Cloud Vase, $250


Carolin Lehmann is an Associate Editor at Hunker. She's a graduate of the Missouri School of Journalism and has previously written for HuffPost, Seventeen magazine, and a variety of local news outlets. As a studio apartment dweller, she's always on the lookout for new ways to decorate a rental on a budget.

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